Why culturalisation matters as much as localisation

Why culturalisation matters as much as localisation

Kate Edwards discusses how to approach culturalisation, and how to navigate sensitive themes so your game can reach wider markets

Localization presents interesting challenges, but cultural differences run much deeper than language. It’s easy to think of any changes as censorship, but market realities are far more complex than that. Here, Kate Edwards provides a fascinating look at how to handle the trade-offs and pitfalls that can needlessly render games unsaleable in particular countries.