Thomas Reisenegger gives a fascinating and actionable overview of how to think about marketing indie games. Some principles are timeless; others are targeted to the current social media landscape.
My favorite insight (and one that has frustrated me when it isn’t followed) is that all your marketing should “work for the newcomers”. It’s important to remember that every post, trailer, etc. you make will be the first time a significant number of people will even hear of your game.
Jaiden makes a lot of fun videos with a recent focus on obscure games or self-imposed challenges. In this one, she plays Super Mario World blindfolded with verbal guidance from a friend.
It’s amusing and entertaining like most of her videos, but it’s also fascinating to see where the difficulty spikes end up being with this approach. It reminds me of Razbuten’s “Gaming For A Non-Gamer” series, revealing surprising things about what makes a game hard if you have different constraints from the typical player.
Super Bunnyhop contextualizes the recent large-scale game company buyouts by summarizing their history over the several decades the industry has existed and discussing the difference in how they are seen by insiders versus consumers.
So, the above video by one of my favorite ASMRtists is intended to reduce anxiety. It does so by presenting a series of cognitive tasks - none of them are especially difficult, but they all require constant attention. The idea is to distract the mind so that it doesn’t have enough bandwidth left over to worry or catastrophize. Do this for several minutes and runaway anxiety loops should collapse and the mind should return to something like a base state where recent memories are instead about succeeding at several basic tasks. (In theory. This video is not made by a licensed mental health professional.)
I don’t know for sure that things actually work this way, or for what segment of the population it might be effective. But I do know that this formula sounds really familiar to me, and in fact is one of the main ways I’ve used video games over the years.
We all know that there are a lot of Mario games. But how many games are there in the mainline Super Mario series? As jan Misali shows us, this turns out to be a difficult question to answer because of all the questions you have to answer along the way.
Some of the more-divisive ones include - is it still Super Mario if the gameplay changes significantly? Arguably, the New Super Mario Bros. games, which can be seen as their own side series, are more like the original Super Mario gameplay than, say, Super Mario 64 or Super Mario Odyssey. What about initial entries in sub-series spinoffs that are titled like sequels to mainline games, like Wario Land: Super Mario Land 3 and Super Mario World 2: Yoshi’s Island? And given the existence of enhanced ports and remakes, what even counts as a game? Is there a game called Bowser’s Fury, and if so is it an entry in the Super Mario series? It’s difficult to come up with a consistent set of definitions and answers to these questions that results in a list of games that feels correct.
To me, the main value of an analysis like this is as a reminder that categories are inherently slippery since they are more about grouping similar characteristics than hard and fast binary definitions, and furthermore that they can never really be true or correct - only useful. It’s something I try to keep in mind whenever people start arguing about genre definitions. Surely membership in a well-established game series is much simpler and more clear than membership in a broadly defined genre. If we can’t even agree how many Super Mario games there are, how can we hope to agree which games count as roguelikes? And if we can’t reach consensus on that question, then maybe it’s actually not that important.
The therapeutic potential of video games deserves more exploration. In addition to games specifically designed to help deal with mental illness, games can provide safe ways for us to experiment with and overcome challenges that are harder to tackle directly in real life (as I’ve touchedonbefore).
In this insightful and deeply personal video, ShayMay discusses The Binding of Isaac within the context of his own difficulties with anxiety and how it served as a safe way to practice - and even learn to enjoy - not being in full control.
In the latest episode of YouTuber Razbuten’s series in which he watches his non-gamer wife play video games, the focus is on VR.
For me, the major takeaway is that because VR games don’t have decades of convention to lean on, they need to be much more intuitive and approachable than other games. As a result, while they’re roughly as approachable as other games for experienced players, for new players they are far more approachable… once you get over the hurdle of the expensive equipment required and the somewhat stigmatized and antisocial nature of the headset.
Not only is this an entertaining video of Beat Saber-inspired gameplay in Minecraft, you can actually download the custom world and play it yourself (full instructions in video description on YouTube).
I just love when games enable this kind of shareable creative expression and interactive intertextuality.
