How to find your Anchors – How To Market A Game
In my last post I discussed “Anchors” which are the qualities of a game that make it familiar to audiences. It’s the complement to your game’s “hook” which is what makes your game unique. I have been thinking about how I could codify the Anchors for my upcoming games. Strangely, I turned to Romance Authors to learn more…
While we often speak of games’ unique hooks, we rarely speak of the context around them. Chris Zukowski argues that a game’s “anchors” - points of familiarity which inspire confidence in prospective players - are just as important, and in fact that while a good hook may get someone to look at a game, the anchors are what will get people to buy it. It’s thus important to identify and provide the right anchors for your game - here, Zukowski provides an example of how he determined the vital anchors for the Metroidvania genre by using public data available on Steam.