How to find your Anchors – How To Market A Game

While we often speak of games' unique hooks, we rarely speak of the context around them. Chris Zukowski argues that a game’s “anchors” - points of familiarity which inspire confidence in prospective players - are just as important, and in fact that while a good hook may get someone to look at a game, the anchors are what will get people to buy it. It’s thus important to identify and provide the right anchors for your game - here, Zukowski provides an example of how he determined the vital anchors for the Metroidvania genre by using public data available on Steam.