The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair

The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair

This video started out as a review for Star Wars Battlefront II, but as I researched the commercials behind it, I began to uncover a consistent pattern from ...

Skill Up illuminates the history of the loot box from its surprising origin in a side mode in a soccer game to where we are today with the Star Wars Battlefront II backlash, as well as discussion of potential legal regulation of loot boxes as a form of gambling and why this is an existential threat to EA.