Shared Link | Thursday, February 22, 2018

The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair

The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair Link preview image

This video started out as a review for Star Wars Battlefront II, but as I researched the commercials behind it, I began to uncover a consistent pattern from ...

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Skill Up illuminates the history of the loot box from its surprising origin in a side mode in a soccer game to where we are today with the Star Wars Battlefront II backlash, as well as discussion of potential legal regulation of loot boxes as a form of gambling and why this is an existential threat to EA.

Tags: Shared Link, Video, CREATOR: Skill Up, TOPIC: Consumer Experience, SERIES: FIFA, GAME: Star Wars Battlefront II, GAME: Overwatch

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