Shared Link | Monday, February 4, 2019

What drives retention

What drives retention Link preview image

For better or worse, much of the games market is moving to games-as-a-service. Once upon a time, this was known as the MMO business model, because all MMOs were games-as-a-service, and virtually no…

Site iconRaph's Website — Jan 30, 2019 at 11:13 PM

Raph Koster catalogs the major ways to drive player retention with their associated pros and cons. As Raph notes, retention is key to any games-as-a-service model regardless of how (or indeed whether) it monetizes - it just means a game that players want to keep playing.

Tags: Shared Link, CREATOR: Raph Koster, TOPIC: Consumer Experience

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