Two things happened yesterday that messed me up a bit more than they should…

First - Epic Games bought Harmonix “to develop musical journeys and gameplay for Fortnite".

There was a time when I would have named Harmonix as my favorite game studio. It’s been over a decade since I felt that way and I’ve been baffled by some of their decisions in the interim, but I still can only think of them as one of the purest examples of an indie developer with a clear vision and passion. There’s the old chestnut about how some studios make games to make money, while others make money to make games - Harmonix has always felt like the latter. They have a consistent history of developing innovative games and franchises that find new ways to empower players to create music - they’re the ones who invented the plastic instrument rhythm genre, before Activision came along and ran it into the ground. They don’t belong in the same universe as something as nakedly commercial as Fortnite.

So as inevitable and unsurprising as developments like this may be, there’s still something deeply disturbing about seeing Harmonix get swallowed by Fortnite. It’s like watching Cthulhu eat Big Bird.

Second - Welcome to Purple Arcade!

So, there’s this YouTube channel that used to be called “Game Design Wit”. From 2014 to 2016, this guy put out a couple dozen video essays about game design. They were great! I consume so much game commentary and analysis that it’s rare for me to find someone who consistently shows me new insights, but this guy did. I linked to his channel on my blogroll, suggesting starting with the video Why PS1 and N64 Games Were Different. (Guess I’m gonna have to update that listing.)

After 2016, he stopped with the video essays. I don’t know exactly why, but I assume it’s the same reason most small YouTube channels stop doing that kind of thing: too much work for not enough reward. He later put out some lower-effort videos - a handful of book reviews, a rambling discussion of why people like Dark Souls, and some Let’s Plays - things that didn’t require script-writing or video-editing. I didn’t like any of these, but I’m certainly in no position to throw stones when it comes to an internet person dramatically lowering the effort level of their game analysis output. I missed the essays but I couldn’t begrudge the decision not to invest in them.

Yesterday, a new video was put out on his channel, which had been renamed “Purple Arcade”. The video advertises the eponymous company’s services of developing advergames. At first I thought his account might have been hacked, but it’s clearly him in the video, so then I thought maybe it was a joke, but it seems to be 100% serious.

And, like, I can’t be mad about the guy trying to make a living in the area of his expertise and passion. I’m a little frustrated he turned his existing YouTube channel (with over 10k subscribers) into one for his new company - I get why people do that kind of thing but it still feels rude to me. He could have left the old channel as-is and still posted the video and linked to a new channel. Somewhat alarmingly, he also apparently removed or de-listed all the Let’s Play videos, though thankfully the video essays are still available (and collected in this playlist, though it also includes the low-effort Dark Souls ramble at the end which I suggest skipping). I’m assuming this is because he currently considers them beneficial to his brand, as they show he’s a game design expert - but if he ever decides they are insufficiently polished and are a detriment, presumably they’ll vanish too.

The impact of this one small YouTube channel is obviously much less than the impact of Harmonix and Fortnite, but this change feels much more personal in scope and hits much closer to home. It makes me think of what I recently wrote about cottage industries and the dying middle ground between hobby and profession. I never co-opted Pixel Poppers for, like, an adjacent career, but if the relevant dynamics had hit me with different timing - if I weren’t already somewhat successful in a completely unrelated career when Pixel Poppers was no longer viable as a hobby - maybe I would have.

This might not be a rational reaction, but both of these events just give me a vague sadness for the inevitable swallowing of art by commercialism. I feel like I’m watching beautiful sandcastles get washed away by the tide, unable to fully ignore the gnawing feeling in the back of my mind that the tide is just going to keep coming further and further in.

So. Like. I’ve never played Fortnite. I’m not really their target market. And if I had any doubt of that, the events of the past few days confirmed it.

Because if I did play Fortnite…
If it was how I blew off steam and connected with my friends…
If I’d spent money on in-game currency and gear…
If I were a streamer who relied on the game to make content, and in turn provided free marketing for it…

I would be pissed that they took the game down for multiple days as a marketing stunt.

And it would not exactly instill me with confidence that this was an ecosystem in which I should invest time, money, or effort, and certainly not one I should rely on being around and available.