My Nintendo Selling Ads for Ice Cream

I’ve mostly become numb to the huge pile of wasted potential that is My Nintendo, but they’ve managed to surprise me today. The North American reward store is now selling advertisements for an ice cream store. They want you to spend platinum points to buy these.

The only reason I can imagine anyone buying these ads is because there’s basically nothing else to spend the points on and they expire obnoxiously quickly (in a loyalty program!).

It’s always frustrating to watch Nintendo let good ideas languish, but this is actually straight-up insulting. I almost want to just skip ahead to when they inevitably shut the program down.