Black Hole Stunt

So. Like. I’ve never played Fortnite. I’m not really their target market. And if I had any doubt of that, the events of the past few days confirmed it.

Because if I did play Fortnite…
If it was how I blew off steam and connected with my friends…
If I’d spent money on in-game currency and gear…
If I were a streamer who relied on the game to make content, and in turn provided free marketing for it…

I would be pissed that they took the game down for multiple days as a marketing stunt.

And it would not exactly instill me with confidence that this was an ecosystem in which I should invest time, money, or effort, and certainly not one I should rely on being around and available.