Two Hat: Stop tweaking your game and start fixing your community

Two Hat: Stop tweaking your game and start fixing your community

Security expert Two Hat teams up with Image Analyzer to tackle harmful online content and toxic communities

Toxic behavior in social media and similar platforms is not a new problem, but it’s worth pointing out that there are financial as well as ethical incentives for platform-owners to improve it. You can increase engagement through endless A/B tested UI tweaks, but you might be better off improving your community.

Key quote: “[P]eople are 300% more likely to never return to games or platforms where they experienced toxic behaviour. Conversely, players are three times more likely to return after positive interactions.”