Making People Understand And Care About Your Game

An exploration into the customer value proposition, AKA the full, persuasive explanation as to why someone would want your game and what they’d get if they bought it.

It’s easy to forget how to explain the appeal of your game to outsiders who haven’t been immersed in it the way you have. Victoria Tran of Kitfox Games provides a clear and helpful set of guidelines on what to focus on and what you’ll need to know to frame your value proposition effectively.

Designing Communities for Kindness

How to better set up your (game) communities for kinder user experiences.

Healthy communities don’t just happen. Victoria Tran, Communications Director of Kitfox Games, lays out what to consider when creating and maintaining a space for a game’s community, and in particular how to bake kindness into the community’s design.