I like that Smash is a platform, but this is getting weird

Super Smash Bros. Ultimate has cross-promoted other Nintendo properties by adding new collectible spirits on several occasions already. I should be used to it.

They’ve now announced that if you play the Switch port of Dragon Quest XI or its demo, you’ll get a new Tockles spirit in Smash at some point. There’s not much info available yet, but I assume what this means is that at some point, Smash will get patched such that if it detects DQXI (or demo) save data on your Switch, it’ll gift you the spirit (similar to the Partner Pikachu and Partner Eevee spirits you got for having Pokémon: Let’s Go save data before).

This bugs me and I’ve been trying to figure out why. I think it’s because unlike the Spirit Board events that the game seems to have mostly settled on and which require you to defeat the relevant spirits in battle, this promotion requires you to download and perfunctorily engage with a different game. It’s not a new challenge with a corresponding reward - it’s just a hoop to jump through that’s basically equivalent to clicking on an ad. As a result, it feels much more manipulative and devalues the experience of trying out Dragon Quest XI. (I talked about the causes and effects of this in my article about engagement rewards, but the short version is that an external reward for a specific but easy action instead of for performing at a high level makes that action less intrinsically rewarding.) And as a Dragon Quest fan, that makes me sad.

It’s not even a good spirit! Fog immunity is easy to come by and not an ability you need to double-up on.