So, okay, Sega is apparently developing films based on two of its classic titles: rhythm game Space Channel 5 and beat ‘em up Comix Zone. Which–okay, cool, whatever; this early it’s impossible to say whether they will be any good. (Though my immediate thought was “Okay, now do Crazy Taxi.")

But here’s what caught my attention: the Space Channel 5 film will apparently “tell the story of a hapless fast-food worker who is recruited by a freedom reporter from the future to save the world from aliens using the one thing that unites all people on the planet: our love of silly viral dances.” If you aren’t familiar with the source material: the game Space Channel 5 stars a future reporter saving the world from aliens through dance. There’s no “hapless fast-food worker” in the mix. That’s new for the film.

To be clear: I’m not trying to pick on this film in particular. This is a really common pattern. The Sonic the Hedgehog games (and comics, and I think mostly the shows) are about Sonic fighting Eggman, while the films are about James Marsden meeting Sonic and helping him fight Eggman. The Transformers cartoons (and comics, and old movies) are about good and evil transforming robots, while the Michael Bay films are about Shia LaBeouf meeting good transforming robots and helping them fight evil transforming robots. And on and on; you get the idea. As part of an attempt to give an adaptation of a niche property more mainstream appeal, the studio adds in what TVTropes calls a “lead you can relate to”. As if the audience can’t understand a fantastical setting unlike modern Earth or relate to any of its characters unless there’s a wholly non-fantastical person along for the ride to comment on how unlike modern Earth this all is (and probably end up playing a key role in saving the day despite being wholly unqualified compared to the setting’s preexisting characters).

(Note that this is unnecessary for the Comix Zone adaptation since that game was already about a normal artist getting sucked into the world of their comic; the movie can just do the same thing there with no problem.)

Now, I have to assume from the sheer number of times this has been done and the unimaginable amount of money involved that the strategy works more than it fails (or at least seems to). But it perplexes me. Of course it feels bizarrely patronizing–the source material didn’t need to have an everyman audience surrogate in order for the audience to know how to understand and react to the premise and setting. The audience just had their own actual reaction.

But beyond that, naively it seems like this sort of move should reduce the overall appeal of the adaptation.

For the existing fans, the new viewpoint character is an extra layer of metaphor distancing them from what they came for. They’re here to enjoy retro-futurist dancers / brightly-colored forest animals / transforming robot battles, not to watch someone else enjoy them. Any time or focus the film spends on the normal everyday person is worse than useless because it takes away from the time or focus spent on what makes this IP what it is and the reasons the fan enjoys it.

So presumably the idea is that having a “more relatable” lead character will gain you more mainstream appeal than it costs you in niche appeal, but like… having a generic protagonist is not a unique selling point, by definition! All it does is make the movie more interchangeable with other movies, and there are so many movies out there–if you’re someone who needs that “relatable” lead, are you even going to choose to watch Space Channel 5 instead of an actually-mainstream film in the first place? Why would you, unless the fantastical setting appealed to you? In which case, do you even need the “relatable” lead?

It doesn’t make sense to me. It really seems like this kind of adaptation just waters down what sets the source material apart; taking away some of the reason to watch it in particular, replacing it with weaker generic appeal that makes it stand out less.

I can see where that’s a good approach if there aren’t many choices available to the audience and you just need to avoid pushing people away and thus remove reasons not to watch your film. But given the options available to modern film audiences, I’d expect you to be better off giving people a clear reason to watch your film by offering something other films do not.

Given that attention is more important than price on the Switch eShop, I’m impressed by the marketing-through-discounts done by QubicGames.

In addition to periodically putting their older games on sale, QubicGames often offers launch-window discounts on their new titles - if you already own a QubicGames-published game. This basically means they can send launch announcements for their new titles to people through the news channel for the game they own where it won’t get buried in the huge list of games coming out every week - but in a way that is less annoying, because it’s a coupon and not just an ad, and it’s positioned as a loyalty reward rather than just a devaluing of the game.

It’s a clever system, and it got me to purchase Space Pioneer during its launch window (and I’m really glad I did - but we’ll talk about that game later). But of course this only works once you own one of their games - so it is important that they still do regular sales as well. I didn’t know about it until I picked up One Strike on sale, and for all I know there are a bunch of other publishers doing the same thing whose ecosystems I just haven’t entered.

But now, QubicGames is doing a much more aggressive push to get people on board - over the second half of December, they are giving away ten games as long as you own a QubicGames game. The magnitude of this promotion has gotten a lot of attention, resulting in people online pointing out that one of their games is free-to-play, meaning you can get the games without spending any money at all.

The giveaway is structured such that as long as you pick up a given day’s free game, you are eligible to get the next game for free the next day - but all the games are also on sale, so if you miss a day you can cheaply get back on track. And the final game is not yet announced, so the mystery encourages people to do so even if they fall off near the end.

This is going to get a lot of people owning QubicGames games, feeling good about the publisher, and in a position to be marketed to for future titles. Clever stuff.

So like - I knew that Persona 5 Scramble was gonna be awesome. But that’s because I’ve played Hyrule Warriors and Dragon Quest Heroes and Fire Emblem Warriors and I know that when modern Omega Force makes a crossover Musou game, they are deeply respectful of the source material and they find interesting ways to incorporate it into the Musou formula, often in ways that improve both. They don’t just, like, reskin Dynasty Warriors and call it a day.

But not everybody knows that, and outside of its fan base Musou in general has a reputation as samey and shallow. Plus, back when “P5S” was being teased and nobody knew what it was yet, there were hints that it might be a Switch port of Persona 5 and a lot of people got excited for that possibility. So when the reveal was Persona 5 Scramble, a crossover Musou game by Omega Force, a lot of people were very disappointed.

Persona 5 Scramble thus had an uphill battle to fight. But it’s been doing a really good job managing expectations.

First, it was probably the right choice not to call it Persona 5 Warriors. As compelling as that title would have been to players like me, for other players it’s better to avoid baking the Dynasty Warriors expectations right into the name.

Second, Atlus and Omega Force have been aggressively marketing the game via many trailers. Early trailers focused on gameplay that is clearly not just Dynasty Warriors and is strongly influenced by Persona 5. This resulted in write-ups saying things like “Persona 5 Scramble: The Phantom Strikers – the upcoming action role-playing game from Koei Tecmo and Omega Force – isn’t just some Dynasty Warriors-style spin-off. As evidenced by the title’s most recent livestream blowout, Scramble is actually an in-depth sequel to Persona 5.” The trailers keep coming, showing off gameplay systems and the game’s cast of beloved characters, and the response is always something like “The game continues to look like much more than your typical Dynasty Warriors-like experience, meaning it’s one we’re hotly anticipating as we head into 2020.”

The game is being seen as an action-based sequel instead of a lazy cash-in spin-off. And as much as I already knew what it was going to be, and as frustrated as I am that this sort of marketing push is necessary for people not to just say “DYNASTY WARRIORS BOO!” and shut down when they hear “Omega Force”, I recognize that this is really good marketing and expectation management. It gets past the unfair, inaccurate perception people have and paints a clearer image of what the game actually is - to the benefit of both the developer and the game’s potential players.

And I’m hoping it’ll help change Omega Force’s reputation, and future Musou crossovers won’t need as huge a marketing budget to get a fair shake.

So. Like. I’ve never played Fortnite. I’m not really their target market. And if I had any doubt of that, the events of the past few days confirmed it.

Because if I did play Fortnite…
If it was how I blew off steam and connected with my friends…
If I’d spent money on in-game currency and gear…
If I were a streamer who relied on the game to make content, and in turn provided free marketing for it…

I would be pissed that they took the game down for multiple days as a marketing stunt.

And it would not exactly instill me with confidence that this was an ecosystem in which I should invest time, money, or effort, and certainly not one I should rely on being around and available.

As excited as I’ve been for Apple Arcade, leading up to launch I noticed that a lot of the most-talked about games were ones I’d rather play on a big screen with a controller. Decently big names like Rayman, Shantae, and Sonic, or indie stuff with plenty of hype like Sayonara Wild Hearts or Assemble With Care. And a lot of emphasis was placed on the idea that these games were new and exclusive (although in many cases the exclusivity only applied to mobile - Sayonara Wild Hearts is also on PS4 and Switch, for example).

It took me a bit to figure out why I was so looking forward to a game subscription service when every game on the service that I’d actually heard of was something I’d rather play on a different platform. But I think I’ve figured it out.

The sort of person who pays attention to Apple Arcade announcements is already a nonrepresentative sample of the population. But even for most people in that slice - when they think of mobile games, I suspect they think of annoying wallet parasites that are maybe good for killing a few minutes in line or whatever. I think most of these folks associate the problems with these games with the mobile platform itself. They see them as just what mobile games are, rather than seeing them as the result of the combination of low-friction micropayments, persistent online connections for metrics gathering, and a race to the bottom enabled by poorly-designed storefronts.

So when they hear about mobile games unshackled (and indeed, actually blocked off) from those particular market pressures and tied instead to a subscription, that’s not enough for them to see the possibilities. For these folks, you also need the legitimacy associated with the names and designs that have earned respect on PC and console - even if those types of games don’t really work well on mobile.

My excitement came from the fact that I’ve seen plenty of evidence that designers know how to make good mobile games if they can just get away from the freemium/gacha bullshit. My optimistic assumption was that beneath the games that were getting all the marketing, the ones that were there to get you to pay attention to Apple Arcade, there would be excellent mobile experiences proving that mobile can be a great gaming platform with its own particular strengths and demonstrating how to make use of them. And once you’re paying for the subscription, you’ll try out those other games because why not, it’s free, and you’ll find something wonderful, and you’ll realize what mobile games can be.

This is how Apple Arcade could be the start of a mobile gaming revolution. This is why it’s more exciting than Google Play Pass, which is arguably a better value in some ways but only bundles games/apps that were already available on Android. That’ll only work on you if you’re already open to those games - it doesn’t open new doors, bring in new players, which a subscription-based platform will need to have to be successful. This is why Apple invested so heavily in flashy exclusives, and it might pay off. I mean, jeez - if it worked on Penny Arcade, it can work on anybody.