Finding the Hook For a Game Trailer
The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of its parts. Thinking of games this way does a disservice to the game, the trailer, and the audience.
Derek Lieu, who made trailers for Firewatch, Spelunky 2, and Subnautica, discusses why game trailers should focus on what makes games unique rather than how they tick the boxes on standard features. He’s got more essays on good trailers on his website.