Fixing Your Game's Perceived Slowness with Elevators

Spending months on optimization only to realize your game still feels slow can be pretty demoralizing. Try as you might, eventually you’ll reach a point where the technical solutions are simply too expensive to justify. What do you do then? Your game still feels slow and players won’t
Clever application of real-world user psychology lessons to game design - and a reminder that what people complain about is not usually the true problem, and what they ask for is not usually the best solution.